BUSINESS CARD - POWERFUL VISUAL TOOL

First used in 17th century France, small “Visite Biletes" or visiting cards were used by visitors to write promissory notes. Later, Continental Europe and finally USA adopted them, making these cards an essential business tool. Today, companies regard the business card as a powerful visual tool of their corporate image, investing substantial resources in designing them. At the personal level, the business card effectively and quickly explains the designation and role of the person presenting it, making it easier to conduct conversation.

WHEN PRESENTING YOUR CARD:

• Present the card with both your hands (in the Japanese style). This is increasing practiced in the business world, emerging as the global style of exchanging business cards. The reading material should face the recipient.

• In a cocktail party or a networking event, place your cards in the right pocket of your jacket, making them more accessible, as you will be holding your drink in your left hand. Present the card with your right hand only.

• In a sit-down meal, exchange cards before or after the meal. Food and cards don’t mix!

• Carry cards in a card folder, ensuring they stay neat and crisp. Soiled and stained cards reflect poorly on your professional image.

• Don’t jot down notes on the business card.

• If your contact details or designation has changed, order a fresh set of cards instead of making changes on out-of-date cards.

WHEN RECEIVING THE CARD:

• Accept the business card with both your hands.

• Quickly glance through the card, reading the name / designation/ firm. Use business cards as ice-breakers – a comment on the content / design of the card is a great way to start a conversation with a stranger.

• Place the card neatly in your jacket pocket or handbag.

• Don’t leave cards behind on the table.

INTERNATIONAL PROTOCOL:

• As everyone loves the sound of their own name, make an instant connect with your business associates by using their names. To achieve this, place their business cards in front of you in the same order as they are seated in the business meeting.

• Designations on business cards give you a fair idea of the firm’s organization structure.