Shital Kakkar Mehra, business etiquette and protocol consultant, points out that red lipstick is a great attention-grabber. "It is definitely something very glamorous. The minute you walk into a meeting wearing it, you grab eyeballs," she says. At the workplace, the rule is to maintain eye contact, but a red lip colour will invariably draw attention to one's lips. Thus, says Mehra, using red lip colour is like taking a chance of sorts. "And it's not just men. Women will also stare at you," adds Mehra.